"Media is a constant cycle between use and do."
-mutualmedia
– kids see all media as just stuff
– mutual media floating like a moon around traditional media.. Will eventually outgrow trad. Media
– social is the root of mutual media, opportunity for public and commercial to invest in this to everyones advantage
– people who lead the shift= renegades and pirates
– what are the mutual media models of the future? They are the future.