This is already dated but what it does is acts as a good predictor. As Stowe Boyd suggests these tools will shift societies communication systems whereby we become a more participative society politically and most importantly with our own methods and on our own terms. His analogy to society voice moving from the centre to the edge is good. I interpret it more as the pinnacle of the pyramidal power structures no longer hold things together, instead it is the base of the pyramid which has always held the most power, who are able to rock the boat and steer the system. My favourite example of this occurring is the rise in popularity that President Obama achieved through the use of social media campaigning.